Where Art Meets Movement
About Viva Sole
At VIVA SOLE, every shoe is a conversation between contemporary art, Italian craftsmanship, and the rhythm of a woman in motion. Designed in Miami and ethically crafted in Italy.
We design for women who move — through boardrooms, airports, galleries, motherhood, and reinvention.
Our Founder
Oana's steps
"When you're an immigrant, stillness is a privilege you don't have. You keep walking — until movement becomes your language."
Born in Eastern Europe, Oana Jarca transformed her story into design — studying at Istituto Marangoni Miami. Her journey across cultures became the soul of VIVA SOLE: a brand created by a woman, for women who understand women.
VIVA SOLE's Soul
A brand for women who move
VIVA SOLE was born from Oana's belief that fashion should support a woman's life — not slow her down. She designs for women who juggle work, dreams, motherhood, ambition, and self-discovery.
"When your feet hurt, everything hurts. You can't focus on your purpose when all you want is to take your shoes off."
— Oana Jarca, Founder & Creative Director
That is what VIVA SOLE exists to change — shoes that honor the foundation of a woman's strength: her feet.
Innovation Beneath Every Step
SUPERBUMP® Airfit Natur Gel
Inside every VIVA SOLE shoe lies SUPERBUMP® Airfit Natur Gel — a patented Italian innovation crafted from pure natural latex with an open-cell micro-structure.
More than cushioning, it is conscious luxury: intuitive technology that respects the body and the planet.
Hand Made in Italy
Craftsmanship & conscious luxury
Each pair is ethically produced by Italian artisans using responsibly sourced materials. Part of our production remains in Europe, with limited quantities shipped to the U.S.
We create in limited drops, not mass production — honoring exclusivity and minimizing waste.
What We Stand For
Our Values
Comfort
The foundation of true luxury.
Craftsmanship
Quality that lasts, beauty that endures.
Sustainability
Responsibility woven into every stitch.
Inclusivity
Designed for every woman, every shape, every story.
Innovation
Constant evolution through technology and design.
The Art of Comfortable
A new language of luxury
For us, luxury is no longer defined by excess — but by intelligence, comfort, and care.
"Our signature silhouette is more than a shoe — it's a wearable work of art, sculpted for motion, engineered for comfort."
— Oana Jarca, Founder & Creative Director
The Viva Woman
Sophia & Helena — Our Muse Archetypes
Sophia
The Cultural Connoisseur
A sophisticated, art-driven professional at the intersection of creativity and ambition. From morning Pilates to evening gallery openings, Sophia seeks shoes that keep up — versatile, stylish, and undeniably comfortable.
Helena
The Urban Powerhouse
A modern, ambitious executive who blends practicality with poise. She moves seamlessly from the boardroom to dinner, valuing shoes that mirror her lifestyle — polished, versatile, and empowering.
Every VIVA SOLE design is inspired by women like Sophia and Helena — confident, multidimensional, and unafraid to make their mark.